A note from an email from Wisconsin Tourism Secretary, Sara Meaney on 3/19/20:

We can also see from website traffic that consumers remain interested in and inspired by our offerings. In the midst of this crisis, the page on TravelWisconsin.com where people can order travel guides has shown a year-over-year increase of 3% from March 1-15. This indicates that travelers are using this time to dream and plan for spending time in Wisconsin, on the other side of this.